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Writer's pictureAlicia Hodgson

Cross Media Marketing (Netflix)

Updated: Mar 9, 2022

Mank

What genre is it? How do you know?

- Mank is a black and white drama, comedy and biography. I know this because I have looked on the IMBD website.





Who is the film aimed at? How do you know?

- Because Netflix is an international service, different countries have different BBFC age ratings. In the UK, the age rating is 12A. This means anybody who is aged 12 can go watch it but only with a parent or guardian. But this varies with different countries as the BBFC is a British rating system and other countries will rate films and TV shows differently.

How is the film marketed? Does this make you want to see the film?

- On the movie’s single poster, released in October, Mankiewicz is shown mid-revelry, holding a glass in the air as he stands on a dinner table obviously having a good time. The other guests seated around the table are having a far less enjoyable experience, as evident from their facial expressions. While the design doesn’t mirror one of Kane’s actual posters, the aesthetic of the poster is certainly meant to be reminiscent of one-sheets from the 30s and 40s.

- The first trailer (625,000 views on YouTube) came out in early October, starting out with Welles getting Mankiewicz and showing how the pair team up to take on Hearst, something that comes with its own set of risks even if it is morally righteous.

- There was also a slightly longer version of the trailer released exclusively to Reddit (76,000 views on YouTube), one that showed the same basic story but presented the film as looking and feeling very much like one from the 1930s.

- In mid-October the final official trailer (710,000 views on YouTube) was released. Over the course of its two-and-a-half-minutes it shows how Mank’s relationship with Hearst goes from cordial to confrontational because of his involvement in the project, which also strains his marriage and other friendships. Writing the movie is shown to be a kind of descent into madness for the man, whose existing self-destructive habits and tendencies are only exaggerated by the stress of what he’s set out to do.


Look at the posters/photos. How do they link together? What is the reason for both media?

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A Classic Horror Story

What genre is it? How do you know?

-

Who is the film aimed at? How do you know?


Does this make you want to see the film?


Look at the posters/photos. How do they link together? What is the reason for both media?

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